In the quickly evolving media ecosystem, streaming companies and broadcasters alike are faced with the dual test of holding an audience’s interest and remaining profitable. CEO and President Ryan Steelberg at Veritone highlights the significance of unleashing the power of metadata of artificial intelligence to possibly unlock new revenue streams. Veritone’s AI-enabled toolset, including the Digital Media Hub (DMH) and Data Refinery, helps media companies quickly repurpose and monetize their content.
Optimizing Content Potential with AI Technology
Traditional media workflows miss the enormous potential of raw content such as outtakes and live streams. Veritone’s Digital Media Hub pools such assets, adding AI-driven metadata to tag and categorize video, audio, and images. It renders it smart to arrange those assets so content creators can rapidly access particular ones, making for efficient content repurposing and distribution.
The integration of AI makes media hubs more searchable and accessible, enabling companies to tap into untapped content. By turning raw video into searchable, monetizable material, Veritone enables media businesses to extract the greatest amount of value possible from a lot of content. This process is especially valuable since content creators must remain flexible in a market where audience demand evolves quickly and personalized experiences are required to perform.
How AI can enhance content discovery and revenue
New features of the Digital Media Hub have included functionality such as the Analytics Center, where in-depth usage of content and user behavior is provided. This analytics allows organizations to identify top-performing content and optimize engagement strategies. Additionally, the synthetic data enrichment capability of the platform uses generative AI to generate descriptive metadata automatically, reducing manual tagging and increasing content discoverability.
Veritone’s licensing capabilities also enhance monetization strategies through the facilitation of content owners streamlining the process of licensing content with an integrated e-commerce platform. This streamlined approach makes it easy to share content with foreign partners, which opens broader revenue streams for media companies. Moreover, since organizations are constantly producing new content, expanding their monetization strategies easily offers a significant competitive advantage.
Future AI Innovations Shaping Media’s Evolution
In the future, Veritone will launch new AI engines, such as celebrity face recognition and content classification. This will provide more accurate and efficient metadata tagging. These technologies will make content more searchable and accurate content delivery. The future of content management is expected to be determined by products like Veritone’s Digital Media Hub, as the media industry becomes more receptive to AI technology.
By adopting AI technology, media businesses will stay competitive in a more saturated market. The right audiences are viewing their content, and it is bringing in steady profits. These cutting-edge AI tools will aid businesses in making better choices.
They can better understand the needs of their audiences by making decisions based more on data. This will allow them to release more focused and efficient content. Businesses will be better positioned to promote innovation and profitability in a more complex media ecosystem if they take advantage of AI’s potential.
Embracing AI in Sustainable Media Development
The use of AI metadata in media processes is a requirement for organizations that aim to thrive in the modern digital era. Veritone’s innovative solutions provide technology that can be utilized to monetize content as valuable assets, creating profitability and interest. AI technology will be essential for businesses looking to stay relevant and ensure long-term success as the media landscape changes. By incorporating AI technology, businesses can create new revenue streams. Also, they will stay adaptable in a constantly shifting environment by incorporating such innovations.
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