On April 29, 2025, OpenAI co-founder Greg Brockman announced that ChatGPT is rolling out in-app shopping features where users will be able to purchase goods through the app. This is a big step into AI generated commerce and has serious ramifications for the crypto and e-commerce space.
In-App Shopping Rolls Out
The crypto markets reacted quickly with multiple tokens associated with AI benefitting. Fetch.ai (FET), for instance, traded at $2.35 after increasing 4.2% in the two-hour period and The Graph (GRT) rose 3.8% to $0.29 after the announcement, according to CoinMarketCap.
AI Tokens Surge on Adoption Hopes
The announcement fueled a notable surge in trading volumes. Fetch.ai’s trading pairs FET/USDT and FET/BTC had traded 18.7 million tokens representing a 35% increase from the average amount traded in the last 24 -hours. Ocean Protocol (OCEAN), which connects AI and blockchain, was up 5.1% to $0.92 and trading volume was up 22%.
For investors, this intersection between AI and blockchain represents a significant opportunity. As ChatGPT continues expanding into commerce, demand for decentralized platforms supporting AI-driven transactions could accelerate, boosting related altcoins.
AI Tokens Show Bullish Momentum
From a technical standpoint, AI-linked cryptocurrencies showed bullish signals after the rollout. Fetch.ai (FET) broke above its 50-day moving average of $2.20, reaching $2.38, with the Relative Strength Index (RSI) climbing to 62 — indicating further upside potential before overbought conditions appear.
AI-Commerce and Blockchain Set for Deeper Ties
ChatGPT’s move into shopping marks just the beginning. Should OpenAI eventually integrate crypto payment options, it could catalyze adoption across decentralized finance (DeFi) platforms and blockchain-powered e-commerce solutions.
For crypto traders and investors, this emerging AI-commerce convergence offers new growth narratives — positioning AI-linked tokens for potential outperformance in the coming months.
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