Google-backed consumer technology startup Glance has introduced Glance AI. This AI shopping app aims to revolutionize online browsing and purchasing. The generative AI-powered platform lets users shop directly from more than 400 international brands. Additionally, it allows you to try on AI-curated outfits with just one selfie.
Glance’s vision goes beyond search-based e-commerce to an immersive, inspiration-led model, according to CTO Mohit Saxena. Developed by the Bengaluru team, Glance AI promises incredibly personalized shopping experiences. Advanced foundation models like Gemini Pro and DeepSeek, along with proprietary engineering, can be cleverly combined to achieve this.
AI Shopping App Is Changing Fashion Forever
Personalized fashion discovery powered by Glance AI replaces endless product lists as the primary shopping experience. Users can get personalized outfit recommendations based on their preferences, body type, and appearance by just uploading a selfie.
Already, the site has generated more than 40 million style requests, and 40% of users click through to make purchases. More than 1.5 million people use Glance AI, which provides a more engaging user experience than standard browsing. Additionally, almost half of the US’s customers are repeat customers, and it has already been onboarded there. These numbers demonstrate how well its immersive and captivating interface is received.
Is This the Future of Personalized Fashion Tech?
Glance AI provides a fully personalized shopping ecosystem. Users have access to a vast selection of internationally popular styles. It is because of alliances with well-known companies like ASOS, Zara, and Ajio. Additionally, users can view how each look would look in real life with AI-generated fashion.
According to Saxena, post-processing, contextual layering, and data preparation are Glance AI’s main areas of strength. The team employs a multi-model orchestration approach, utilizing pre-existing tools and optimizing them for local use cases.
Additionally, Saxena noted that the majority of foundational models have limited cultural adaptability because they were trained on Western datasets. To ensure authenticity, Glance employs localization to teach AI regional dialects, fashion preferences, and lifestyle trends.
AI Shopping App Expands From Bengaluru to the World
The entire tech stack for Glance AI was created by its Bengaluru-based team. This team significantly reduced GPU costs, which were previously over $100 for just 20 images, by utilizing deep engineering optimizations. Now, a single selfie is sufficient to provide customized styling.
Glance is launching its AI shopping app worldwide, but India continues to be a top priority. For the first time, it functions flawlessly on standalone, lock, and ambient screens. However, the app is currently available in China, Europe, and the US and is expanding rapidly. The goal is to provide a consistent, tailored shopping experience across platforms and regions.
New categories such as lifestyle products, eyewear, makeup, sneakers, and even home décor will be added as the platform expands. In the future, fashion tech will take on a new dimension, the company claims.
What Does This Mean for Shoppers Now?
Glance is creating a fashion tech ecosystem that caters to individual needs by combining state-of-the-art models with local intelligence. As Saxena stated, “Localization is the key.” The company’s strategy demonstrates that relevance and personalization, rather than just generation, are where AI’s true power lies.
Glance AI is positioned to revolutionize commerce with its audacious vision, smooth interface, and worldwide scalability. The AI shopping app provides the kind of experience that contemporary customers expect in an increasingly digital world by bridging the gap between convenience, personalization, and cultural context.
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