Tallinn-based startup Flowstep has raised $2.6 million to launch its AI-first design platform and speed up product creation. The funding round, led by Supernode Global, brings Flowstep’s total capital to $4.5 million. The platform officially launched this week, offering AI-powered design tools for teams around the world. CEO and co-founder Matt Clannachan says the tool helps teams “design at the speed of thought.”
The platform aims to close the growing gap between how fast code can be generated and how long design still takes. Investors see Flowstep as a key player in reshaping digital product design. Backers include Iron Wolf Capital, Angel Invest Berlin, and notable angels like Anton Borzov (WhatsApp) and Elias Aalto (Wolt). Flowstep’s team includes alumni from Bolt and Revolut, and its tools are already drawing attention from design studios and tech startups.
Flowstep Introduces “Vibe Design” to Speed Up UX Workflows
Flowstep’s new platform uses artificial intelligence to help design teams turn ideas into user interfaces faster. Built with LLMs, canvas tech, and custom computer vision, it generates wireframes and design assets from simple prompts. Rather than automating the full process, Flowstep focuses on helping teams build better products by keeping creativity and strategy intact. Clannachan explains the shift as “vibe design,” where design takes center stage instead of being an afterthought to AI-generated code.
“Instead of designers adjusting their creativity to fit rigid tools, our platform adapts to the natural way teams think,” he said. Designers work on an infinite canvas, using Flowstep’s suggestions or tweaking assets directly without having to re-prompt. This mix of AI and human input helps avoid generic outputs while speeding up delivery. The platform removes early-stage slowdowns and supports deeper iteration, especially for product teams balancing speed with usability.
Designers Embrace New Tools, But Friction Remains
While the hype around AI-generated code grows, design still lags behind in speed and tooling. Experts say 30–50% of new code is now written by AI. Yet product quality depends heavily on human-led design thinking. Flowstep is betting that better design tools can close that gap. The company says teams using the platform can move from concept to prototype ten times faster. Still, challenges remain. Not every team is ready to adjust workflows or hand over control to AI tools. And early adopters may need time to trust AI with high-stakes visual work.
The new funding will help Flowstep expand into the US and global markets. Plans include hiring more engineers and adding enterprise features like stronger compliance controls. “We’re proud to support Flowstep early,” said Viktoras Jucikas, Partner at Iron Wolf Capital. “They understand what designers really need, and they’re moving fast.” Flowstep’s backers say the platform’s blend of speed, usability, and design clarity could reshape how digital products get made.
Creative Tech Enters a New Era with Flowstep’s Launch
Flowstep’s launch points to a bigger shift in creative work, one where AI no longer replaces people but works alongside them. By focusing on design as a craft, not just a task, Flowstep helps teams keep the user experience front and center. That approach sets it apart from tools that simply convert prompts into code. Investors believe Flowstep could influence the next decade of product development. Its timing is right: design teams are looking for speed, but not at the cost of creativity. As Flowstep scales its platform and expands globally, its success may set a new bar for what AI-native design can look like.
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