Bharti Airtel and Perplexity, an AI search platform, have partnered to offer a one-year free subscription to Perplexity Pro. All 360 million Airtel users, including those with mobile, broadband, and DTH service, are eligible for the annual plan. The subscription is typically priced at ₹17,000 per year.
Additionally, this action puts AI tools like Grok, Claude, and GPT-4.1 at the fingertips of millions of Indians. The collaboration is known as India’s first generative AI telecom integration and is perceived as a calculated move against Reliance Jio. Airtel MD Gopal Vittal and Perplexity CEO Aravind Srinivas referred to it as a “game-changer” for intelligent digital empowerment.
Airtel Expands Access to Powerful AI Tools for All
The telecom giant Airtel is providing free access to real-time AI-powered knowledge with this innovative offer. By providing conversational responses, the Perplexity Pro plan frees users from having to navigate through link-based results. From quick facts to deep insights, the AI platform supports learning, research, and decision-making in seconds.
Additionally, Bharti Airtel posted on X to announce their collaboration with Perplexity. The Airtel Thanks app allows all Airtel users to claim the plan. This covers users of fiber, DTH, postpaid, and prepaid services. Furthermore, the goal is to provide easy access to validated content, aided by perceptive search tools that adapt to individual needs.
Perplexity Pro Unlocks Smarter Search and Deep Insights
The Perplexity Pro subscription includes unlimited daily Pro searches, priority support, and file uploads. It supports several AI models, such as Grok 4, Claude 4.0, and OpenAI’s o3. Additionally, users have access to Perplexity Labs, where they can experiment with AI tools for producing reports, apps, and spreadsheets. This lab feature allows developers, professionals, and students to conduct sophisticated experiments.
Additionally, the platform adds image generation and “Reasoning Mode” to improve creativity and data interpretation. The experience is designed to support a variety of use cases, including document analysis and the creation of visual content. AI tools can now solve complicated issues more efficiently than they could before these advancements.
Airtel shared the news on digital platforms by showcasing how this offer alters typical search experiences. Users can access the app from anywhere at any time using web browsers, Android, iOS, Windows, and Mac. Additionally, this free offer is more alluring because Perplexity offers a Max plan for ₹17,000 per month.
AI Tools May Redefine Telecom User Engagement Soon
Airtel only added 275,000 new users in May, compared to Jio’s 2.7 million. By offering true value, this Airtel promotion may boost retention and persuade tech-savvy users to switch. Additionally, integrating potent AI tools makes a distinctive difference in the highly competitive telecom market.
Airtel wants to follow new trends in order to expand its digital offerings. The current launch could develop into a collection of AI-powered tools that are customized based on user behavior. AI may soon be incorporated into workflows for productivity, education support, and customer service for Airtel customers. If this model is successful, it may have an impact on other Indian telcos, adjusting the trends in generative AI.
Perplexity Pro Gives Airtel Users Real Value
Perplexity Pro, a free one-year plan, has the potential to revolutionize internet usage in India. Airtel leads the transition to intelligent digital services and adds value by providing free access to cutting-edge AI tools. Now, the competition might have to reconsider what it has to offer to stay up.
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