Amsterdam-based startup Altura has raised €8 million in Series A funding to scale its AI-powered bid management platform. The round was led by Octopus Ventures, joined by existing investors Fortino Capital, Curiosity VC, and P1ST’s Perry Oostdam and Pawel Smoczyk. Altura’s platform helps companies manage tenders by centralizing proposal creation and integrating AI across every stage. CEO Matthijs Huiskamp confirmed the funding will support expansion, including a new office in London. The UK’s public sector spends over £350 billion annually, making it a prime market. Altura sees growing demand for automation tools to increase win rates and reduce workload.
Transforming Bid Management with AI Agents
Altura’s platform uses AI tools to streamline every step of the bidding lifecycle. It helps identify tenders, generate tailored responses, and analyze past performance to improve future bids. Companies across sectors like construction, technology, and professional services use Altura to handle complex submission processes. Current clients include EY, Ricoh, and Adecco. Bid teams often face pressure to deliver more, faster, and with fewer resources. Altura’s research shows that 67% of teams are dissatisfied with their win rates, and nearly all fail to leverage data properly.
To solve this, the company has introduced autonomous AI agents that handle repetitive tasks and flag issues proactively. These agents stay on-screen throughout the process, summarizing documents, drafting content, and supporting collaboration across legal, compliance, and technical teams. This not only boosts accuracy but also allows teams to focus on strategy. The platform learns from each interaction, improving its capabilities over time. AI-powered automation reduces manual effort and increases consistency in bids. With the UK implementing procurement reforms, Altura believes demand for its product will accelerate. Its AI tools offer a competitive edge for organizations looking to win more tenders in highly regulated markets.
Strategic Growth and Global Expansion Plans
With the new funding, Altura plans to scale rapidly across Europe and deepen its presence in the UK. Its upcoming London office will act as a regional hub for client support, operations, and business development. The company is focusing on high-value markets where public and private tenders are growing fast. Altura also aims to personalize its platform for specific industries. The company trains its AI system on client data to adapt to niche workflows and regulatory requirements. The company’s goal is to reduce the friction in proposal writing, improve collaboration, and support faster decisions.
Its autonomous AI agents not only assist with content creation but also analyze win-loss patterns to improve future success rates. By centralizing workflows, Altura increases bid volume without adding more staff. This model is scalable and cost-efficient. The platform supports integration with tools already used by sales, legal, and compliance teams. The product is designed to serve both global enterprises and mid-sized companies. Altura believes the next frontier of AI will be agent-based systems that can act, decide, and improve independently. With success in markets like the Netherlands and Belgium, Altura is ready to compete in larger procurement ecosystems. It is now positioned as a category leader in AI-powered bidding.
A Vision for Smarter, Scalable Bidding
Altura is on a mission to reinvent how businesses compete for contracts using artificial intelligence. Its platform helps organizations win more by doing less manual work. With the rise of public tenders and tighter deadlines, automation is no longer optional. Altura’s technology centralizes knowledge, reduces errors, and scales output efficiently. The recent funding accelerates this mission, particularly in the competitive UK market. CEO Matthijs Huiskamp envisions a future where AI agents handle complexity while humans focus on strategy. Altura is building an intelligent foundation for future-ready bid teams. It is not just optimizing processes; it is reshaping how companies compete and win.
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