Apple has introduced a range of new AI features at its Worldwide Developers Conference. These include call screening, real-time translation, and AI-powered fitness guidance. However, the company has delayed its long-anticipated AI upgrade for Siri. Apple’s new features aim to integrate artificial intelligence across iPhones, iPads, and Macs. Siri’s upgrade is not ready yet, despite expectations from analysts and users. Craig Federighi, Apple’s Senior VP of Software, confirmed that Siri needs more development time. Meanwhile, other Apple features are now gaining AI capabilities. Call Screening and Live Translation are among the most notable AI updates announced during the event.
AI Powers New Communication and Fitness Features
Apple’s new AI features include smarter communication tools and workout support. Call Screening will automatically answer unknown callers and collect details before alerting users. Live Translation works inside phone calls and messages, enabling seamless multilingual conversations. These tools aim to make daily interactions faster, more accurate, and less disruptive. The Workout Buddy feature will guide indoor and outdoor runs, adapting to users’ fitness histories. It helps personalize exercise routines using on-device machine learning. Apple is also redesigning its software interface with a new visual theme called Liquid Glass. Another AI-powered feature allows users to search the web using screenshots or on-screen images.
Developers will gain access to Apple’s on-device AI models for use in their own apps. Apple emphasizes privacy by keeping AI processing on the device rather than in the cloud. According to Federighi, “We’re integrating AI into more places across each of our operating systems.” While these updates bring more intelligence to Apple devices, Siri’s absence stood out. Analysts were surprised that the voice assistant did not receive the promised AI overhaul. Apple explained it needs more time to meet its internal quality standards. Siri improvements are now expected to roll out with the next iPhone launch.
Industry Analysts React to Siri Delay
Industry experts reacted to Apple’s decision to postpone the Siri upgrade. Carolina Milanesi, a tech analyst at Creative Strategies, said the delay may hurt user confidence. “Siri is supposed to be Apple’s answer to ChatGPT and Gemini,” she said. Instead, Apple offered only minor changes to the assistant. Despite this, the company showcased a broad AI integration plan. Analysts noted that Apple may be focusing on quality over speed. Federighi said Siri must become more personal and context-aware before launch. Apple faces growing pressure from competitors like Google and Samsung, both of whom have introduced powerful AI tools.
Earlier this year, Google added generative AI to Android and its Assistant. Samsung plans to embed similar features in its next foldable phone. Apple’s slower pace may cost it short-term momentum, but its long-term strategy appears focused on reliability. Developers, however, are eager for Siri upgrades. They hope Apple will open more voice-based tools in future software kits. As AI becomes a critical part of mobile technology, Apple’s next steps will be closely watched. Milanesi emphasized that Apple’s loyal user base may tolerate the wait. “Apple fans will stick around, but they want a smarter Siri soon,” she said after the keynote ended.
What Comes Next for Apple AI
Apple’s delay on Siri reflects its cautious approach to AI features, even as it adds smart tools across platforms. The company insists that quality matters more than speed. New features like Call Screening and Workout Buddy will be introduced soon, along with upcoming software updates. Developers can also access Apple’s on-device AI tools. Still, Siri’s absence raises questions about Apple’s AI leadership. Competitors continue to advance rapidly. Apple must deliver something big with the next iPhone to restore confidence. For now, fans will wait, but expectations are high. Apple’s WWDC announcements show ambition, but Siri remains its most visible and overdue AI upgrade.
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