Coforge has partnered with Duke University’s Fuqua School of Business to identify real-world applications of generative AI across industries. The collaboration, part of Fuqua’s Client Consulting Practicum (FCCP), enabled students to explore GenAI use cases in wealth management, travel, and customer service. Coforge experts and Fuqua faculty guided teams, delivering strategic recommendations on AI-powered transformation. The project bridges academic research and enterprise innovation, reinforcing Coforge’s strategy to collaborate with global institutions on emerging technologies. Coforge EVP Vic Gupta emphasized the value of fresh thinking and innovation from students. The initiative supports Fuqua’s commitment to experiential, tech-focused learning.
Strategic GenAI Use Cases Explored by Coforge-Fuqua Teams
The joint initiative of Coforge and Fuqua was to identify high-impact generative AI use cases in three major areas. The financial services industry, travel, and customer care. GenAI was reviewed in the wealth management practice. It has been investigated in student groups how GenAI can better engage investors. Through hyper-personalized investment discoveries, automated compliance stories, and simplified portfolio explanations. In the case of the travel sector, the teams offered an AI-based one-planner itinerary, dynamic personalization of offers, and real-time multilingual customer support, which could not only make users loyal due to their increased happiness but also translate into optimization in work efficiency.
Teams also explored backend use cases like automated document analysis, knowledge base generation, and predictive customer sentiment detection. Coforge experts helped students align these ideas with enterprise realities regulatory constraints, integration complexity, and data infrastructure readiness. The outcome was a series of practical roadmaps for AI adoption, providing clients a framework to evaluate ROI, risk, and scale. These deliverables are being used by Coforge to guide consulting engagements and prototype development across client verticals. The collaboration proves how academic partnerships can accelerate GenAI strategy formulation, enriching both enterprise capabilities and student learning.
AI-Driven Experiential Learning at Duke Fuqua
For Duke’s Fuqua School of Business, the collaboration with Coforge represents a powerful model of experiential learning tailored for the AI era. Through the FCCP, MBA students worked on real-world projects where AI intersects with business strategy. Under faculty sponsorship by Stephanie Fruth Knight and exposure to Coforge technologists, students attained practical experience in issues and opportunities in scaling up GenAI. The projects were not only technically feasible but also considered go-to-market strategies, risk analysis, and organizational change management. The students learned how to use AI to cut costs and personalize experiences while also considering ethical issues, data control, and model explainability.
Fuqua’s mission, expressed in the whole learning process, was to foster leaders to succeed in technology-based businesses. Students acquired the AI fluency, stakeholder communication, and cross-functional innovation that are critical to consulting, fintech, and IM strategy careers. The program also helped Coforge to test new ideas with new thinking provided by one of the best business schools of the world. These learnings will enable the firm to optimize its AI consulting models and innovation channel. To Fuqua, it demonstrated how university education can remain pertinent in the era of artificial intelligence by making a course in emerging technologies part of the business course package. It is a win-win combination of academic and practical AI consultancy.
Coforge Deepens GenAI Play Through Academia
This initiative reflects Coforge’s broader push to co-innovate with academic institutions and expand its generative AI footprint. Collaborations like the Fuqua partnership help Coforge incubate scalable AI strategies rooted in real-world insight. By engaging with global talent and research expertise, Coforge accelerates GenAI adoption across industries, aligning technical innovation with business value. The Fuqua partnership will likely serve as a model for future academic engagements. Helping Coforge stay at the cutting edge of AI services. For the students, it’s a gateway into the enterprise AI ecosystem; for Coforge, it’s a pipeline of talent, creativity, and pragmatic AI transformation frameworks.
About The Author
