Flipkart cofounder Binny Bansal has invested $20 million in Bengaluru-based startup ShopOS to reshape how brands run online stores. The AI-driven company, founded by former Flipkart and Scapic leaders, is building a full-stack ecommerce engine that promises to cut the manual work behind digital storefronts. The investment was led by Bansal’s venture firm, Three State Ventures.ShopOS is already working with brands across India, the UAE, and parts of Europe.
Its goal is to help businesses create product content faster, launch smarter marketing, and offer personalized online experiences, all powered by autonomous AI agents. “This is about building agents that don’t just assist, but execute,” said cofounder Sai Krishna V K. He and Ajay P V, both ex-Flipkart Lab leads, are joined by Karan Sonawala, who worked on immersive commerce at Flipkart. The team now plans to expand globally, starting with hiring engineers and onboarding more brands.
An AI Engine That Builds, Runs, and Adjusts Stores Automatically
ShopOS offers brands a single AI-powered platform to handle the full cycle of online selling. It helps teams design storefronts, generate product videos and images, write descriptions, and run campaigns, without relying on large internal teams. Cofounders Sai and Ajay earlier built Scapic, an AR and AI commerce startup that Flipkart acquired in 2020. At ShopOS, they’re using that experience to go deeper.
The system works as a virtual workforce, automatically adjusting store layouts based on shopper behavior and launching localised campaigns in real time. Sai calls this shift “generative commerce,” where AI doesn’t just suggest, but creates and acts. “We want to take friction out of content and decision-making,” he said. Their tool removes the slow, manual steps most brands face in launching and managing online stores. ShopOS is also building with a global mindset. Its tools are designed for scale and adaptability, so brands in different regions can go live quickly.
Early Traction, Big Ambitions, and Few Hurdles
ShopOS already has early adopters in India, the UAE, and Europe. The founders say the platform is especially useful for mid-size brands aiming to grow internationally without hiring large teams. With the new funds, the company plans to scale engineering and target “hundreds” of brand integrations over the next year. ShopOS is also building with a global mindset.
Its tools are designed for scale and adaptability, so brands in different regions can go live quickly. Bansal believes this is where e-commerce is headed. “ShopOS is building the commerce stack of the future,” he said, noting that AI-native tools will be key for global expansion. His investment adds to a growing list of bets on commerce-tech ventures, including OppDoor and Opptra.
But ShopOS will face challenges as it expands. Some markets may resist automation, and not all brands are ready to trust AI with key workflows. Also, as more companies enter the AI-commerce space, standing out will take constant innovation. The company is actively hiring across product and engineering roles. Its focus now is on growing the tech and helping more brands experience AI-led operations firsthand.
ShopOS Signals a Shift Toward AI-Native Retail Operations
Bansal’s backing marks more than just a funding milestone; it signals growing confidence in AI-built commerce platforms. As more brands move online and across borders, the need for scalable, smart infrastructure is rising. ShopOS is betting on this shift, positioning itself as an engine for the next wave of ecommerce.
By automating the slowest parts of online retail, ShopOS offers a new kind of operating model. One where AI doesn’t just assist, it runs the show. With a founding team that’s built at Flipkart and beyond, and capital to scale, the company is now aiming at global growth from its Bengaluru base. If successful, ShopOS could help redefine how retail brands build, launch, and adapt their digital presence around the world.
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