Kuaishou, one of China’s top content and social platforms, is emerging as a global AI leader. The company’s Q1 2025 financial results showed RMB 4.6 billion in adjusted net profit and RMB 32.6 billion in revenue. Additionally, it has 712 million monthly active users and 441 million daily active users. The company introduced Kling AI 2.1, a tool that revolutionizes creative workflows, with a particular emphasis on AI-driven video generation.
How Is AI Video Generation Redefining Content Creation?
Kuaishou is at the forefront of the AI video generation revolution. The launch of Kling 2.1 has set new benchmarks in both quality and cost efficiency. Its prosumer-friendly subscription model helped generate over RMB 150 million in revenue in Q1. Additionally, this product serves more than 10,000 enterprise clients and more than 22 million users worldwide. Kling 2.1 produces five-second clips for as low as 20 points in 720p or 35 points in 1080p.
The platform’s impact goes far beyond entertainment. Businesses are leveraging Kling AI to produce content at scale, spanning from advertising to gaming. Furthermore, Kling 2.1 delivers high-quality videos in less than a minute, which is unmatched in speed. This strengthens Kuaishou’s place in the rapidly expanding short video market.
Kling AI Opens New Creative Frontiers Fast
The company’s Kling AI platform is China’s first paid tool targeting both creators and professionals. The “prosumer” segment, which comprises brands, content creators, and marketers, is its main audience. Thus, Kuaishou satisfies the increasing need for scalable, personalized content across media formats by incorporating AI video generation.
Additionally, Kling AI has embraced the new multi-modal visual language (MVL) framework. This system creates content seamlessly by combining text, images, sound, and motion data. This advancement allows for more expressive and accurate storytelling, a vital edge in industries like film, gaming, and animation.
As Kling AI continues to iterate, its enterprise adoption remains strong. The high renewal rate among enterprise clients signals the long-term potential of its services. By blending AI with real-world needs, Kuaishou is setting new standards in cost-effective video creation.
Short Video Innovation Pushes Retail Efficiency Up
In parallel with AI video generation, Kuaishou’s e-commerce growth continues to gain traction. Its livestreaming ecosystem now benefits from AI tools that generate product highlight clips automatically. These clips help retailers increase their user base, especially through long-tail traffic. In Q1, daily GMV from AI-generated clips grew over 300% year-over-year.
Intelligent matching, virtual customer service, and semantic video recognition have lowered merchant costs and boosted operational efficiency. With total e-commerce GMV at RMB 332 billion, e-commerce growth now stands as a core pillar of Kuaishou’s business model.
How Will AI Shape E-Commerce Growth Next?
The next phase in Kuaishou’s journey revolves around deeper AI integration. In FY2025, revenue from “Other Services,” which is driven by Kling AI and e-commerce synergy, is anticipated to increase by 18% annually. Additionally, Kling is a prime tool for future monetization due to its adoption of the MVL framework and ongoing upgrades.
Kuaishou is currently worth HK$221.6 billion, with a market value of HK$51.65 billion. Given the convergence of e-commerce growth, high usage of short videos, and AI video generation, analysts perceive an appealing upside potential.
Can AI Video Generation Lead the Future?
Kuaishou’s Kling 2.1 is positioned to influence the direction of AI video generation with its unique combination of creativity and usefulness. The scalable, fast solutions provided by the platform provide unparalleled value as content demands increase across industries. Thus, Kuaishou’s growth in e-commerce and short videos helps to solidify its position as a leader in AI-powered platforms.
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