Meta is increasing its focus on wearables with a new partnership with Oakley to launch AI-powered glasses. The limited-edition glasses are an evolution of the Ray-Ban Meta line and are designed for athletes and active users. Additionally, these glasses, produced in collaboration with EssilorLuxottica, feature a high-resolution camera, open-ear audio, and Meta AI that can speak. Meta CEO Mark Zuckerberg aims to extend the brand’s wearable reach through high-profile sports events.
Meta’s Next Leap into Smart Fitness Wearables
Meta’s most recent project, a line of AI-powered glasses created in partnership with Oakley, combines technology and sports. The frames, called the “Oakley Meta HSTN,” are made to support both daily activities and high-performance sports. Additionally, the glasses’ built-in Bluetooth audio enables users to make calls, send and receive texts, and record videos.
Additionally, by saying “Hey Meta,” the wearable’s Meta AI is activated. It offers immediate support, such as directions, weather reports, or quick facts, ideal for athletes who are constantly on the go. A clip featuring NBA player J.R. Smith showcases the glasses providing live wind speed data during a golf swing. Additionally, it shows how the glasses seamlessly combine real-time information with sports.
Inside the Oakley AI-Powered Smart Glasses Launch
On July 11, the product will be available for preorder for $499. Additional models will be available for $399 later in the summer. After launching in North America, Europe, and Australia, it will expand to India, Mexico, and the UAE. Additionally, the launch can be modified for use on tracks, trails, and in urban settings. They cater to both lifestyle and performance users.
The glasses are in Oakley’s signature style, with subtle but high-tech design elements. Additionally, they are designed for tough use and have water resistance. By providing voice-activated functions that do not require a phone screen, integrated Meta AI enhances concentration while exercising.
Meta is starting a campaign with sports icons like Patrick Mahomes and Kylian Mbappé to generate buzz. During popular events like Fanatics Fest and UFC Fight Week, the Oakley Meta HSTN will debut. Its visibility among audiences with an interest in sports and technology will increase as a result of these appearances. Additionally, rather than being just gadgets, these smart wearables are promoted as tools for enhancing athletic performance.
Will Meta Dominate the Wearable Tech Industry?
In this area, Meta is by no means alone. Snap recently announced that its new Specs smart glasses will be available to the general public the following year. Furthermore, Google is thinking about investing in wearable AI. This implies a shift in the market toward smart eyewear geared toward consumers.
Meta has a clear plan to make smart glasses essential daily tools by focusing on fusing smart features with sports design. With millions of Ray-Ban Meta glasses already sold, the Oakley launch marks the brand’s confidence in market growth.
Plans for Meta include diversifying the use cases and demographics of its AI-enabled eyewear line. The company envisions a future where wearables powered by Meta AI become commonplace accessories. These devices will support everything from fitness and travel to communication and entertainment.
The Road Ahead for Smart Wearables
As AI becomes more ingrained in consumer electronics, Meta’s AI-powered glasses have the potential to completely transform how people use mobile devices. Therefore, Meta’s sleek design and athlete focus put it in a strong position to win the race for AI wearables. The product’s many uses, such as fitness tracking and real-time support, show off its versatility outside of sports. Thus, these glasses may blur the boundaries between virtual and real-world experiences if their use grows.
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