Myntra, one of India’s top fashion and lifestyle platforms, has joined hands with Google Cloud to launch a new AI-powered Visual shopping tool. Called Dream Room Inspirations, the feature lets users create room visuals simply by typing a few words. The tool uses generative AI to help people imagine how a space might look before buying any furniture or decor. This launch comes as home shopping gains traction in India, with over 20 million users buying decor online in 2024 alone. The new AI visual tool is now available on the Myntra app and aims to turn inspiration into action faster than ever.
AI Brings Text-to-Visual Magic to Home Shopping
The Dream Room Inspirations feature is powered by Google’s Imagen 3 model, running on its Vertex AI platform. This AI Visual tool lets users describe their dream space in words, like “cozy bohemian living room”, and instantly see a realistic image matching that description. Shoppers can also pick from themes such as Chic Coastal, Indie Corner, or Modern Minimalist. They start by selecting a room type, like a bedroom or kitchen, then the AI takes over to create a detailed visual.
“This tool blends discovery and creativity,” said Lakshminarayan Swaminathan, VP of Product Management at Myntra. “Customers often look online for inspiration before buying decor. With this tool, we offer that inside our app.” The aim is to simplify a once-complex shopping process. Now, instead of browsing dozens of photos, customers can visualize ideas based on their style, making shopping more intuitive and exciting.
Striking Growth, Strong Demand, and Next Steps
Since the launch of Dream Room Inspirations, Myntra’s home category has seen a spike in engagement and product exploration. Living & Decor and Kitchen & Appliances categories grew by over 100% year-on-year. Overall, the home segment posted 60% growth, signaling that Indian consumers are ready for smarter tools. Myntra now lists over 500,000 home decor products from 1,700 brands and adds around 40,000 new items each month. “The AI helps customers see what fits their style before they buy,” said Swaminathan. “That makes the journey easier and more enjoyable.”
Still, there are challenges. Some users may expect perfect personalization that the current model cannot always deliver. Others may struggle with how to phrase prompts to get the desired visuals. The company has hinted at refining results and adding new themes to serve broader tastes. There’s also the risk that AI-generated visuals might lead to unrealistic expectations if product photos don’t match AI renderings exactly. Yet the excitement is clear. Myntra hopes the feature can cut time spent on decision-making while boosting confidence in purchases.
Will AI Change the Way India Designs Its Homes?
This partnership signals more than a feature, it reflects a shift in how people shop for their homes. Generative AI is now helping turn vague ideas into visual proof, making customers feel more in control. But it also raises key questions: Will people rely too much on AI for taste? Could personal creativity be replaced by machine suggestions?
As demand for home decor grows, more platforms may follow Myntra’s lead. The future of shopping may no longer rely on swiping through photos. Instead, typing a few words could be enough to furnish an entire room. India’s growing digital-first shoppers want faster, smarter, and more inspiring tools. With AI now powering decisions at every step, the gap between imagination and reality is shrinking, one prompt at a time.
About The Author
