
On July 25, 2025, blockchain data platform NTH announced a strategic partnership with VitaminAI, the first AI Agents Marketplace. The collaboration aims to combine NTH’s location-based data infrastructure with VitaminAI’s AI-driven marketing agents. Together, they hope to transform Web3 marketing by replacing human influencers with autonomous AI, powered by user-owned data and transparent blockchain processes. VitaminAI offers a 700,000-strong community and significant exchange relationships, whereas NTH offers verified data from over 35,000 developers. However, achieving success with this partnership may be determined by its ability to solve privacy problems and induce adoption in a competitive ecosystem.
Pairing AI Agents With Location-Based Data Could Disrupt Web3 Ads
NTH rewards users with tokens for sharing location data through its mobile app, securing that data on-chain. With $2 billion in staked ETH and 550 billion queries processed, NTH offers one of the most scalable and trusted infrastructures in the blockchain data sector. Its tokenomics structure reflects long-term viability, with 35% of the supply allocated to the ecosystem, supporting sustainable growth and fair user rewards. This model flips the typical “data harvesting” dynamic on its head, allowing users, not corporations, to monetize their behavior.
VitaminAI, meanwhile, connects businesses with AI agents that can run campaigns, analyze performance, and automate engagement across Web3 platforms. These agents are filterable by niche, region, and even blockchain protocol. With secure payments via Metamask escrow and campaign results verified before release, VitaminAI provides transparency that traditional influencer models lack. By integrating NTH’s location data into these AI agents, the collaboration promises a smarter, more targeted marketing engine that also respects ownership and privacy.
Partnership Could Reshape Influencer Economy, But Hurdles Remain
By merging blockchain-secured user data with autonomous agents, the partnership could radically change how marketing works in crypto. Imagine an AI agent instantly launching a campaign aimed at users in specific DeFi communities across Asia, filtered by behavior, time zone, and token holdings, all without a human manager or influencer. That’s the scale this partnership aims for. NTH benefits by expanding use cases for its data, and VitaminAI strengthens its core product with richer inputs and higher accuracy. There are, however, dangers ahead. The data that involves location is sensitive, and making use of it the wrong way, even after using blockchain transparency, might result in backlash.
The regulators have yet to catch up on how AI agents must be regulated in the decentralized networks. It is based on adoption through education; to the user, there has to be an incentive of perceived utility, or there has to be a tangible value. To the marketer, however, there needs to be a difference in results from the traditional models, allowing. Nevertheless, there was a bullish attitude of the crypto community in its early reception. Users praised the deal’s ambition and timing, with some suggesting it could give NTH’s token new utility and visibility. If executed well, this partnership may set a new standard for decentralized, AI-powered engagement.
Smart Collaboration With Real Utility, But Execution Is Key
NTH and VitaminAI are combining strengths in data and AI to modernize how marketing works in Web3. Their partnership has the building blocks to disrupt the outdated influencer economy, offering scalable, autonomous, and transparent solutions that put users first. But this vision hinges on execution. It will be up to privacy protection, legal transparency, and practical application to declare the point of whether this is just a nice press release of crypto marketing evolution. Nevertheless, the foundation is solid and, provided users accept it, this may constitute a significant transformation in the monetization of data and the focus in the forthcoming period of the internet.