A new Web3 stack is emerging around The Book’s ONA protocol and ATT Global’s RWA‑DePIN network, seeking to combine identity, data, and real‑world ad placements into a closed loop system that compensates for attention and validates impact. ATT’s footprint begins with LED screens in Hong Kong and linking them to on-chain targeting and rewards. ONA introduces an identity layer that prioritizes contribution, not clicks, to salvage trust. Aiwayworld introduces an AI layer to personalize ad placements without exposing user data. Combined, these bits transform ad inventory into a receipt-bearing, tokenized marketplace. The move drives Web3 beyond wallets and onto everyday streets. And it pledges permission that sticks, credit that sticks and value that resonates.
How the Web3 Ad Stack Works in Reality
ATT connects physical screens, merchants, users and payments via a DA‑AIOT‑P mechanism for a Web3 ad network Its initial hub is based in Lan Kwai Fong, with expansion scheduled throughout Southeast Asia, Japan, Korea and Europe. Supplemental billboards in Central, TST & Causeway Bay extend footprint and exposure. ONA complements that hardware by connecting identity and contribution so campaigns can focus on results, not shadowy cookies. With a DID model, folks exchange verifiable proofs, not raw profiles, which keeps control local and portable. On-site QR codes use zero‑knowledge methods to confirm actions and trigger token rewards without exposing identity.
Those tokens feed into discounts, staking and business workflows, converting engagement into econoomics that teams can track and audit. Aiwayworld’s AI layer then optimizes placement, timing and creative against live on-chain signals. That loop closes when on-chain attribution reconciles screen delivery with wallet activity, reconciling spend against attention. Hardware provides presence, ONA provides trust, AI provides tuning, chain provides receipts. Merchants tap screens and tokens that fuel measurable store visits and sales. Brands receive wallet-native cohorts and less middlemen between budgets and results.
Why This Strategy is a Game Changer
This model replaces guesswork with on-chain targeting and proof, reducing waste along media buys. Wallet cohorts trump cookies because spend + behavior live on a public ledger. Users can receive tokens for opted-in activity, then spend them on rewards or staking. DIDs allow users to share just enough to be visible, not enough to be targeted. Cities get screens that fund themselves with engagement, not blanket surveillence For brands, one stack connects creative, delivery, attribution and payment with no additional intermediaries. For venues, idle pixels become yield, priced by time, place, and demand.
For builders, ONA provides a way to plug apps into identity and rewards without central silos. For AI teams, screens generate labeled results that train models on traceable behaviors. That feedback loop multiplies as every campaign wafts public receipts others can benchmark. And since screens perch in real places, results link back to stores, events, and transit patterns. Because rewards are programmable, teams can a/b test incentives with no new vendors. Because identity is portable, users bring reputation and perks between applications. And since rules are public, auditors and partners can confirm spend — no emails and PDFs required.
Next Up for Web3 Ads
Now the work moves to scaling screens, identity rails and payouts without friction at scale. More Hong Kong proofs and then tighter loops across new Asian hubs. Look for an ONA dev kit so apps can sync rep, rewards, and consent. Track reliability, as IoT connections need to remain live for attribution to persist. To test reward mixes and determine which actions really correlate to sales, not clicks. Drive privacy by default so DIDs are valuable, portable and secure between parties If those pieces fall into place, this stack might transform Web3 ads into mundane infrastructure.
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