Pattern, a global e-commerce accelerator based in Utah, introduced a powerful suite of AI-driven tools at its annual Accelerate Summit 2025. The event, held for top digital commerce leaders, marked a turning point in how brands compete online. CEO Dave Wright said the goal is simple: help brands understand why people buy, not just what they buy. With tools like Chessboard and GEO Scorecard, Pattern aims to replace guesswork with data-backed precision. As more shoppers turn to AI assistants like ChatGPT for recommendations, Pattern sees a chance to reshape e-commerce from the ground up.
AI Tools Designed to Decode Buyer Behavior and Content Impact
Pattern’s newest AI tools address multiple shifts in e-commerce. Each product focuses on a stage of the buyer journey, from product discovery to final purchase.
The GEO Scorecard (short for Generative Engine Optimization) shows how a brand appears when users ask AI tools like Gemini or ChatGPT what to buy. This shift matters because more people now rely on AI advice, not just search engines. “Consumers aren’t just searching with AI tools, they’re trusting them to decide,” Wright said.
Meanwhile, Chessboard uses advanced analytics to pinpoint which product features drive conversion. Rather than assuming all views matter equally, the system ranks and isolates the content attributes that lead to actual sales.
TrendVision, Pattern’s social content engine, tracks trends on platforms like TikTok and Instagram. It offers brands insight into viral formats and converts them into editable video scripts. Finally, The Portal is a hybrid hardware-AI tool that produces lifestyle imagery based on product data and custom settings, speeding up creative work while keeping the product visually accurate.
Early Signals of Impact, But Adaptation Will Be Key
Pattern’s AI push is arriving just as online shopping habits are changing fast. Retailers now face a future where visibility on AI tools matters as much as search ranking.
The GEO Scorecard offers early visibility, but adapting to constantly evolving AI models may pose a challenge. Since generative engines update their knowledge frequently, brands will need to stay agile to remain relevant.
For creative teams, The Portal has shown time-saving benefits by generating realistic product scenes without costly reshoots. Wright called it a “breakthrough for teams under pressure to deliver high-quality content quickly.”
TrendVision also helps brands repurpose what works in social media, avoiding trial-and-error with better creative guidance. Still, success relies on teams acting on those insights fast.
Looking ahead, Pattern plans to refine each tool based on feedback and expand integrations into major e-commerce platforms. The goal is to create a system where insights feed directly into content updates, improving efficiency across entire teams.
AI Tools Help Brands Compete Smarter, Not Just Faster
Pattern’s AI suite marks more than just a product release, it’s a clear signal about where e-commerce is headed. With AI assistants shaping purchase decisions and social platforms driving trends, the old playbook is fading. Pattern is betting on precision: smarter content, faster decisions, and clearer data. While adoption may take time, the AI tools reflect a broader industry shift. For brands willing to evolve, these innovations offer a real edge in an increasingly competitive, AI-led marketplace.
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