SplitMetrics Brings Iris to San Francisco Stage
SplitMetrics will shine at App Growth Summit SF on September 10 at The Midway. Here, Mobile Growth Partner, James Jones, will present Iris. Iris is an AI Agent made specifically for app marketers. Iris doesn’t think like a human strategist—only faster—and gobbles up and crunches vast Apple Ads data to power real growth.
SplitMetrics Unveils AI Agent for App Growth
Iris is the first Apple Ads AI Agent made by SplitMetrics. It leverages more than a decade’s worth of mobile growth intelligence and $2B in ad spend. It crawls millions of keywords, monitors competitors, analyses Custom Product Pages and offers optimisations — all in a chat interface — changing how mobile teams operate. In the early tests, marketers have seen up to 25% uplift in revenue, while SplitMetric claims leading teams can see potential uplifts of up to 50%.
SplitMetrics Connects AI Insights to Real Outcomes
Iris extracts public Apple Ads performance, market share and regional data on more than 2M apps and 3M keywords on 68 storefronts. It creates instant competitor reports. It displays ad budgets, keyword strategies, impression shares, used creatives and lost prospects. This agentic AI logic disaggregates complex marketing tasks down to and sequence-prioritises strategic moves. Users tell us that Iris is like having a full-service Apple Ads strategist on demand. This is especially helpful for growth teams moving fast.
Why Iris Matters in Today’s AI-Driven Marketing
The digital marketing paradigm is evolving. Traditional dashboards and manual competitor research are slow and fragmented. In contrast, SplitMetrics Iris Agent responds immediately. This is with monetization driven actions based on our unique mobile data set. It is also extremely efficient in terms of time. It links the research process, which traditionally takes hours or days, directly to the execution. And according to the feedback loop of execution.
Iris is more than a chatbot. It is an agentic AI system, coordinating multiple AI modules and making plans in reaction to unfolding events as they happen.
SplitMetrics at App Growth Summit SF: Why It’s a Big Deal
At the App Growth Summit SF (Sept 10) Iris will be the main act for the Super Session “Winning with AI Agents: The Marketer That Never Sleeps” hosted by James Jones. All summit participants – the UA and growth pros – will see Iris in action right in front of their eyes. As it is the embodiment of the Agentic Era in mobile marketing.
The presence of SplitMetrics is a reflection of a broader trend. AI agents aren’t some futuristic concept. But rather, tools that can be armed and deployed against marketing analytics at any instant. Iris represents a flagship example of how SplitMetrics is leading the charge.
Bottom Line
When SplitMetrics unveils Iris on September 10, it will be a revolutionary turning point in the era of AI-powered app growth. Iris translates raw data into strategy and action. This is done by taking app teams past the dashboard into empowered, real-time decision making. Early results demonstrate a 25–50% revenue uplift, making Iris the first AI agent to not just think like marketers. But to do it better in a crunch. For mobile growth leaders who attend the summit, it is a peek into what may soon become the new normal. That is, AI agents like Iris that never sleep, endlessly optimizes, continuously adapts — and helps brands win.
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