WhatsApp’s latest update has sparked controversy after users discovered that its new Meta AI chatbot, though described as “entirely optional,” cannot be removed from the app interface. The feature, symbolized by a persistent blue circle in the chat screen, is raising alarms over privacy concerns and user control.
While Meta insists the WhatsApp AI feature is designed to enhance user experience by providing instant answers and information, critics argue that the lack of a removal option makes the tool inherently invasive.
Meta AI Chatbot Embedded Across Apps
Meta’s new AI-powered assistant is integrated not just into WhatsApp but also into Messenger and Instagram. It’s built on Llama 4, Meta’s own large language model, and offers users the ability to ask questions, generate content, or retrieve information like weather reports or suggestions.
Despite its capabilities, users across social media platforms like X, Bluesky, and Reddit have voiced frustration over its unremovable presence. The chatbot currently appears in a limited number of countries, with a full global rollout expected in the coming months.
Privacy Concerns Over Data and Consent
Privacy advocates and technology experts have warned that the WhatsApp AI feature may pose risks for data misuse. While Meta states that the chatbot only accesses messages users share with it, and not private chats, which remain end-to-end encrypted, experts remain skeptical.
Dr. Kris Shrishak, an adviser on AI and privacy, condemned the implementation. “No one should be forced to use AI,” he said, calling the feature a form of passive surveillance. He accused Meta of “exploiting its market dominance” and using unsuspecting users as data sources for training its AI.
Adding to the controversy, The Atlantic reported that Meta may have trained its AI on millions of pirated books and academic articles sourced through LibGen—a claim Meta has declined to comment on. Authors and rights groups are now pressing governments to investigate and regulate AI training data sources.
Regulatory Scrutiny and User Sentiment
The UK’s Information Commissioner’s Office (ICO) is now monitoring the rollout of Meta AI in WhatsApp. In a statement to the BBC, the agency emphasized that “organisations must comply with data protection laws, especially when processing children’s data.”
Meta insists it is listening to user feedback and maintains that the AI tool is optional. However, critics argue that the permanent nature of the icon contradicts that claim. This is reminiscent of Microsoft’s recent Recall feature, which was always on until backlash forced the company to allow opt-outs.
Users have noted the irony in Meta calling the feature optional when it cannot be deactivated. Columnists, privacy watchdogs, and tech commentators have all joined the growing chorus of opposition.
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