Retailers across India are turning to artificial intelligence and real-time data tools to boost sales and avoid stockouts. Zebra Technologies, a US-based automation solutions firm, is spearheading this retail transformation, especially in the growing markets of Tier 2 and Tier 3 cities. With shelf-monitoring cameras, mobile scanners, and AI-powered fulfillment systems, upselling is now happening faster than ever.
Real-Time Shelf Tech Powers Faster Sales and Efficiency
Zebra’s Senior Sales Manager for India & Subcontinent, Thiruppathi Subramaniam, explained how their systems are helping retailers avoid missed sales. “During peak hours at a supermarket, if something goes out of stock, our AI cameras trigger a restock — either from the backroom or via a reorder system,” he said. This allows auto shelf fulfillment, meaning products are always available, and upselling opportunities aren’t lost.
Retailers are equipping staff with handheld devices that do it all: scanning, locating stock, and even contacting supervisors. “With one device, staff can check inventory, find items, and serve customers faster,” Subramaniam added. These improvements are especially crucial as India’s retail scene embraces fast delivery models like quick commerce.
AI in Retail India Expands Beyond Metros
India is now Zebra’s fastest-growing market in Asia-Pacific, driven by an evolving mix of e-commerce, physical retail, and 10-minute delivery models. Subramaniam noted that Tier 2 and 3 cities are central to this growth strategy. “These cities are no longer supplementary — they are the focus,” he said. With rising investments and consumer demand, retailers in these regions are turning to Zebra for solutions like RFID, wearables, fixed scanners, and electronic shelf labels.
Zebra is closely working with top e-commerce and quick-commerce platforms to improve delivery speed and inventory visibility. Real-time data and automation tools are vital for retail players aiming to match growing expectations. From warehouses to shelves, Zebra’s technology is helping brands act faster and operate smarter.
Bangalore R&D Hub Fuels Global Retail Innovation
Zebra’s R&D centre in Bangalore plays a key role in designing and testing global retail tech. Recently expanded, the facility now houses more than 1,400 engineers working on AI, wearables, and productivity tools. “Every product we launch has the input of Indian engineers,” said Subramaniam. Their AI suite is not just focused on backend operations but also on improving the productivity of frontline workers.
Voice-picking systems, wearable computers, and real-time tracking tools are just a few innovations Zebra is piloting through its Indian engineering hub. Rather than cutting costs, the company’s goal is to improve operational efficiency and enable employees to do more with less.
Conclusion
As AI in retail India scales up, Zebra Technologies is leading with real-time visibility, automation, and frontline solutions. From Tier 1 metros to emerging Tier 2 and 3 cities, retailers are increasingly relying on AI to upsell faster, avoid stockouts, and provide seamless customer service. With its growing presence in India and an R&D base in Bangalore, Zebra is well-positioned to power the next phase of retail evolution across the country.
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