In the technology world, artificial intelligence has a considerable expansion realm; from simple tasks to complex creative activities like writing music or filming videos.
Among the next-generation innovations in this field is the debut of Aitana, a virtual influencer who is 25 years old, whose very existence is the outcome of an integration of artificial intelligence and advanced Photoshop features.
Besides the fact that Aitana is not a flesh-and-blood entity but rather is the first AI-produced Model by Spain. Her virtual participation produces a considerable monthly income which can be even up to 10,000 dollars.
She was born by a team of designers and AI specialists who meticulously brought together a digital persona whose appearance, character, and lifestyle are all a result of detailed programming.
When The Clueless agency hit a rough patch, its founder, Rubén Cruz, came up with a solution: Aitana López. That is not an actual person but an imagined character made using AI in reality. Issues like models’ or influencers’ uncertainty are left behind, and Aitana is created by their Clueless team.
To cut it short, she was born in the summer of 2020, and the period of the pandemic boosted her popularity, so she became an attractive option for both budget and quality-focused brands as a replacement for traditional modeling.
With a famous Instagram account with over 301K followers, her influence is far more than digital, and it is highly profitable due to the following fan base. Aitana is not just a fictional character, she is a thoroughly crafted persona that speaks to her audience and reflects her fitness obsession.
“A lot of thought has gone into Aitana. We created her based on what society likes most. We thought about the tastes, hobbies, and niches that have been trending in recent years,” explained Cruz.
However, creating Aitana is more complicated than coding and designing; rather, it is about constructing a fascinating storyline and a character. Her team has developed her activities and destinations to the detail that makes the followers interested.
“In the first month, we realized that people follow lives, not images. Since she is not alive, we had to give her a bit of reality so that people could relate to her in some way. We had to tell a story,” says the graphic designer of the Clueless.
