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AMD Challenges Nvidia and Intel with New AI-Powered Processors

On Tuesday, Advanced Micro Devices (AMD) rolled out a new range of processors engineered specifically for artificial intelligence (AI) applications, which filled the gap in the company’s existing lineup of AI provisions. These new additions to AMD’s lineup bring the company into competition with Nvidia (NVDA) and Intel (INTC) as AI sets a new direction in this booming market.

Image Source : – avinteractive.com

AI PCs mean the computing equipment which we usually understand by personal computing but with specific chips for AI tasks like a simultaneous translation and summarization. Like that of Nvidia, the AMD does not manufacture it chips, instead all its chip production is contracted out. Unlike the industry rivals, the establishment instead utilizes semiconductor foundries for chip fabrication and relies on Taiwan Semiconductor Manufacturing Company (TSMC), the world’s largest contact chip producer, for the job.

At the moment, TSMC’s chip production work is limited to 2nm and mass production is scheduled for 2025. The main reason here is that the smaller nanometer size leads to more powerful and effective microprocessors.

AMD displayed its upcoming generation of the desktop CPUs, Ryzen 8000G series in January. These CPUs are proud of their tremendous power and dominant performance for the most demanding tasks such as gaming and content creation. These parts, the members of the 8000G series, are produced using the 4-nanometer technique.

AMD unveiled AMD Ryzen PRO 8040 series chips and boasted about them as the best available x86 processors that are specially designed for the laptops and mobile workstations that are designed for professionals. Also, AMD Ryzen PRO 8000 series processor launched as an AI-enabled processor that was designed especially for business users intending to provide high performance with lower power consumption.

The press release specialist mentions the continued growth of AMD in AI PC innovation saying that “By assembling the CPU, GPU and on-chip dedicated neural processing unit (NPU) into one engine; the latest Ryzen AI-powered processors feature greatly improved AI processing power when compared to the previous generations”.

AMD offers a suite of cutting-edge processors and HP, Lenovo targets to incorporate the latest AMD processors in their AI PC’s portfolio. AMD will work closely with Microsoft in order to advance the capabilities of the security of particular Windows 11 systems based on AMD Ryzen processors for both desktop and mobile devices, according to a statement from Microsoft.

The coming out is timed right as AMD and Intel are fighting hard to shrink the gap with Nvidia, the established leader of AI chip market. Not only Nvidia but also Intel have indicated their intention to launch their exclusive AI PC chip products.

In Bank of America’s estimated $90 billion AI accelerator market, Nvidia has the ability to take over 75% on its own. Both of AMD and Intel are supposed to grab between 15% to 20% of the market. Another thing of particular importance is the remaining market share that is left for propriety chips created by the tech giants themselves such as Google, Microsoft, Amazon.com, and Meta Platforms.