Like few other industries, AI is often said to revolutionize, the “next big thing” phrases most people associate it with. Yum Brands, which has been recently in the news for a restructuring in its fast-food segment after new acquisitions like Pizza Hut, Taco Bell, and KFC, is not new to the AI realm. Joe Park, chief digital, and technology officer of the Yum Brands group pointed out in an interview with The Wall Street Journal that the organization is now ready for the adoption of the only AI-driven approach to all the key company processes.
The technology and automation commitment of the corporation has been growing with the significant increase to its scope representing around 45% of its sales, about $30 billion which is almost a twofold from the 2019 level. Yum’s chief digital and technology officer, Joe Park, shared the above information while being interviewed by a financial publication. This trend is further evidence of steep and demonstrative AI-powered strategies adoption by the company, indicating that digital sales are more than twice the amount of AI, compared to the two-year-ago figures.
The enterprise intends to implement AI into the service design that is aimed at customers. A possible application can be using voice AI technology in a drive-through context for placing orders, another can be employing image recognition to estimate the number of vehicles and latter to calculate wait times. The implementation of these programs was unveiled by the company management pointing to their innovative approach of leveraging AI technology to develop more engaging customer experiences.
As per the recent newspaper from The Wall Street Journal, Yum has launched a new mobile application designated as SuperApp aimed to solve the order management issues that occur in restaurants. This program is one of the first to test the limits of the novel AI technology in this field. They equipped their team members with this wonderful function so that the team members have instant help for operational queries of practically any kind, including optimization of oven temperature, for example. Joe Park, in addressing this case, revealed the Role of the super-app, which is being used in over 8,700 Pizza Hut and KFC outlets, that go beyond the typical management tasks.
Its scope is now extended to include more robust AI capabilities to speed up ingredient sourcing, improve employee shift scheduling, and even take advantage of the augmented reality feature for training sessions exclusively for the staff members, especially in the creation of new menu items. This indicates Yum’s aim of utilizing trending technological AI tools in the formulation of its business operations and provision of excellent services to its customers.
